Scrapped: The Original Opening Sequence of “Sunset Boulevard” was Even Stranger than the Final Cut, and Audiences had a Peculiar Reaction to It

Erich von Stroheim, William Holden, Gloria Swanson,
"Sunset Boulevard" (1950).

Test Audiences Were Stunned, Amused and Confused

Joe Gillis (Holden), a life cut short.

By Paul Parcellin 

At the start of "Sunset Boulevard," hapless screenwriter Joe Gillis (William Holden) floats face-down in a swimming pool with several bullet holes punched into his torso. He’d been the long-term houseguest of deranged former silent screen siren Norma Desmond (Gloria Swanson) until, in a fit of grief and jealous rage, she used him for target practice.

She’d hired Gillis to polish a hopelessly disorganized screenplay written by and for the delusional Norma as a vehicle to reignite her long-dormant career. Of course, things didn’t work out that way. By the film’s end, we learn that Norma’s return to the klieg lights is on permanent hold and she’s about to be hauled off to a sanitarium. Meanwhile, cops are fishing Gillis out of the pool with pruning hooks. So much for Hollywood endings.

For those who’ve never seen the film, that’s hardly giving too much away. Almost everyone has at least heard of the gruesome setup that puts the story in motion. As the film opens, we see the police and a caravan of news reporters speeding down Los Angeles’s Sunset Boulevard toward the scene of the crime as daybreak washes over the City of Angels. Angelenos will immediately sense that this story is fictional – Sunset is all but traffic-free. Even in the early morning hours in 1950, that’s pure poppycock.

Norma Desmond (Swanson)
in a hysterical rage.

But the opening sequence that appears in the final cut wasn’t the first one that director Billy Wilder had in mind. Preview audiences viewed a quite different and even more bizarre opening, and their reaction was not the one Wilder anticipated. 

The sequence in question was quickly re-edited into the version we’re all familiar with. All that remains of the original are a few short clips without sound and some still photos. Consequently, few have ever seen the completed original opening and it appears that no one is sure if copies of the entire sequence still exist.

However, surviving script pages outline the remarkably strange introduction that ended up in the dust bin. It opens with shots of the coroner’s wagon speeding along the streets, delivering the earthly remains of Joe Gillis to the city morgue. 

The body is taken into the sterile facility, toe-tagged, and wheeled into a room temporarily housing other recently deceased unfortunates. But ethereal music fills the air and a strange glow emanates from beneath a bed sheet covering the cold, still dripping wet Gillis. Suddenly, he reanimates, as do his new roommates, who begin to chit-chat among themselves. 

Each has a tale of woe about the circumstances leading up to their demise – a truck crash here, an accidental drowning there. Gillis is a bit of a curiosity to the others due to his Hollywood connections and because he was murdered. So, he begins telling his story, and thus, narrating the rest of the movie from beyond the grave, or in this case, the slab.

Preview audiences in Evanston, Illinois, and Poughkeepsie and Great Neck, N.Y., laughed at the morgue sequence and were unsure whether the film was a comedy or drama.

Enroute to the city morgue.

After the opening credits, when the story moved down Sunset Boulevard and into the L.A. County Morgue, spectators were stunned. Years later Wilder recalled, “When the morgue label was tied on Mr. Holden’s toe, they started to scream with laughter. I walked out of the preview, very depressed.”

The revised cut shows the arrival of police and reporters. Next, we’re assaulted by a complex and eerie view of the corpse that appears to be filmed from the bottom of the pool. From our vantage point, we look up at Gillis and see his lifeless face. The cops are poolside, looking down at the dead man and they seem to be looking down at us, too, as we gaze upward from the depths of Gillis’s watery grave.

Getting that one shot took a good deal of work and planning. First, since there was no swimming pool at the location, Paramount had to dig one. After much experimentation, art director John Meehan set up the shot. At the bottom of a portable process tank, he placed an eight-by-six-foot dance rehearsal mirror.

 After sinking the tank to the bottom of the pool, he placed a muslin canopy behind the police and news photographers, which, shot in black and white, would mimic the dawn sky. With those elements in place, cinematographer John F. Seitz could light the scene effectively in a short time. The camera was set up alongside the pool and Seitz pointed it down at the mirror on the bottom of the tank and filmed Holden’s bobbing reflection. 

According to Meehan, the shot “turned out to be a simple, inexpensive way to get through-water or underwater shots” by removing the need to use expensive underwater equipment. Meehan noted that the water had to be well filtered for clarity and kept at a low temperature of about 40 degrees because at higher temperatures the natural gases that build up in water would cut down on light transmission.

It’s unclear, however, how long Holden, face down in the frigid water, had to keep his eyes open and how he managed to stave off hypothermia.

A grim end for Gillis.

Despite the efforts to smooth over the original segment’s jagged edges and tone down its comedic content, the revised opening still caused a stir. In Hollywood, Paramount arranged a private screening for the various studio heads and specially invited guests. 

While many were appreciative of the film, MGM studio boss Louis B. Mayer was incensed by the cheeky sendup of Tinsel Town. He allegedly shouted at Wilder, “You bastard! You have disgraced the industry that made and fed you.” The outraged movie mogul tried to buy the film so that he could bury it. Fortunately, he failed to do so.

Critical response was positive and box office receipts were good, making “Sunset Boulevard” an undisputed hit. But Gillis’s snappy, matter-of-fact voice-over narration, a sardonic mix of blunt fact, barely restrained venom, and self-deprecation didn’t sit well with all reviewers. 

Thomas M. Pryor wrote for The New York Times that the plot device of using the dead Joe Gillis as narrator was “completely unworthy of Brackett and Wilder, but happily it does not interfere with the success of ‘Sunset Boulevard’.” Taking a more hostile tone, The New Yorker described the film as “a pretentious slice of Roquefort,” containing only “the germ of a good idea.”

According to Sam Staggs in his book Close-Up on Sunset Boulevard, no audience has seen the morgue sequence since 1949, although Wilder did save the footage.

When Sherry Lansing, head of Paramount, approached Wilder about including the deleted sequence as an addendum to the DVD version of “Sunset Boulevard,” he refused. Although Wilder sometimes claimed to hold the missing sequence, he told director Cameron Crowe, “I don’t know who has it now.”

This article was originally published in the Dec. 2023 issue of The Dark Pages. Check out The Dark Pages newsletter at: www.allthatnoir.com/newsletter/

An American Story: Murder In the Living Room

Left: Gloria Swanson, William Holden, "Sunset Blvd. (1950)
Center: Gene Nelson, Phyllis Kirk, Sterling Hayden, "Crime Wave" (1953)
Right: David Janssen, "The Fugitive" (1963).

By Paul Parcellin

The first time I saw a film noir I didn’t know what I was watching. Sure, I could tell that it was a crime film, a detective story, a mystery, but no one I knew called those movies “film noir.” The term did exist back then, but it was used by French critics, vintage film fans and the literati. To me, they were just movies. 

I didn’t see noir in an art house theater, either. These black and white prints were shown on television — “Dialing for Dollars,” if you want to be specific. It was a weekday afternoon broadcast in my berg and on any given day you might see a war picture, a western or a romance. Sometimes you got straight-ahead crime and gangster films, and those were the ones I liked best.

The show’s gimmick was a cash jackpot that lucky viewers could win. During breaks for station identification the host picked a random number out of the phonebook and dialed it. If he reached someone — usually no one picked up the phone on the other end — and they knew how much money was in the jackpot they’d win the cash. It was often a measly amount of dough, around 25 bucks or so and hardly anyone ever won.

If you could put up with commercial breaks and station identification you could see scratchy prints of old movies, and that’s where my film education began.

If you were lucky you might see William Holden’s car get a blowout with automobile repo men in hot pursuit. Holden ditches them by turning into a stranger’s driveway. He thinks he’s in the clear but his troubles are just beginning (“Sunset Blvd.” 1950).

Then there was Sterling Hayden as Det. Lt. Simms, chewing on endless numbers of toothpicks, one after another, as he sweats down suspects in L.A.P.D. headquarters. A compulsive smoker, Simms got the bum news from his doctor: Drop the coffin nails. So he chews toothpicks instead, hundreds and hundreds of them (“Crime Wave” 1953). Incidentally, Lt. Simms was James Ellroy’s inspiration for L.A.P.D. Det. Bud White in “L.A. Confidential” and other crime novels he authored.

Even though I didn’t see any connection between these films, it was clear to my youthful eyes that there was something different here. They weren’t like the spoon-fed pablum that was going out over the airwaves. The stories were darker, the characters were more desperate — these movies seemed to create an alternative universe where all hope goes to die. I was intrigued.

Gloria Swanson, "Sunset Blvd." (1950).

My afternoon movie oasis showed other noir titles, the details of which are blurred by the passage of time. Of course, I had no way of knowing that I’d be seeing those films again one day, except in later years there were crystal clear restored prints. And they’d be shown in theaters with large screens and good sound systems. Hell, you could even own a copy that you could watch at your leisure. But that was a number of years off.

In that pre-Internet era, “Dialing for Dollars” was our YouTube and Archive.org, offering an opportunity to see films that weren’t being show in many movie houses, certainly not in my town. But all was not lost. 

Little did I realize that a lot of the prime time TV shows, some dating back to the 1950s, were short noir movies with dozens of episodes each season.

When noir’s classic period peaked near the end of the 1950s, and fewer noir titles were shown in theaters, radio and television had already absorbed the genre and was broadcasting noir influenced shows with dark themes, intricate plots and moody cinematography. Notable examples include “Dragnet" (1951-’59) a pioneering police procedural series that showcased gritty urban landscapes and complex investigations. It helped set the tone for future TV crime dramas. Also influential was "The Twilight Zone” (1959-’64) and “The Outer
Limits” (1963-’65), both of which skillfully blended science fiction with elements of noir, creating thought-provoking narratives that reflected the moral ambiguity often found in noir. 

Jack Webb, "Dragnet" (1951-'59)

Other early TV shows that contributed to the evolution of storytelling by incorporating the shadows and mysteries of film noir include: “Johnny Staccato,” “The Man With a Camera,” 
“77 Sunset Strip,” “Naked City” and “The Untouchables.” Yes, this is nothing like a complete list of noir-influenced TV. Tons more were broadcast, not to mention the noir influenced episodes of anthology series that broadcast various kinds of stories including noir-like faire. Like early soap operas, these anthologies were broadcast live and so viewers were treated to the occasional boom microphone swooping into the picture and corpses that awoke from the dead and walked off camera.

But getting back to the weekly shows captured on film, one noir-laced series, “The Fugitive” (1963-’67), caught the viewing public’s attention and was perhaps the first such network drama that ended with a finale episode that brought the series to a conclusion. 

“The Fugitive” demanded a satisfying denouement. Each chapter of the story seemed to point toward an inevitable outcome and the show delivered on that promise. The last episode was ratings dynamite, with 78 million people tuned in. 

Based on the true story of Dr. Sam Sheppard, who like the fictional character Dr. Richard Kimble (David Janssen), was wrongly convicted of murdering his wife. Sheppard was later acquitted after spending years in prison.

The fictional Dr. Kimble isn’t quite so fortunate. He’s convicted and sentenced to execution. But the train carrying him to the death house goes off the rails and wrecks. Riding with him is Lt. Philip Gerard (Barry Morse), the officer responsible for his arrest. Kimble escapes and stays on the lam for the remainder of the series while Gerard pursues him with the obsessiveness of Capt. Ahab hunting the great whale.

Ed Asner, David Janssen, "The Fugitive" (1963-'67).

Why single out “The Fugitive” among a sizable array of noir-influenced crime shows? With the possible exception of “Run for Your Life” (1965-’68), the story of a terminally ill man who has two years to live, “The Fugitive” may be the most noir of all 1960s American TV shows. Yes, there are other mind-benders, such as the British series “The Prisoner” (1967-’68) that inspired a cult-like legion of fans and became a favorite of stoners everywhere. Like “The Prisoner,” “The Fugitive” considers the plight of a man who has lost his identity. Both tend to land in some tight spots, but for very different reasons. 

As a fugitive from justice, Kimble cannot return to his normal life and must assume false identities, labor at minimum wage jobs and somehow remain invisible as he searches for the man who killed his wife. 

In one shot, foreshadowing the doctor’s unexpected transformation into a drastically different persona, he’s on the train bringing him to his execution and is seated next to the window. A cloud of cigarette smoke swirls around him, adding to the scene’s surreal quality. We see him and his reflection in the glass. The double image is the first indicator that he’s about to experience a split in identity.

He’s transformed into a loner who can never become attached to people or locales. Each day he risks discovery, and discovery means a return trip to the death house. 

Because of his precarious existence, existential dilemmas crop up. In the pilot episode a relationship between himself and a woman (Vera Miles) he meets begins to blossom. She’s married to an abusive man (Brian Keith) whom she’s trying to leave, but he won’t have it. Kimble knows he must protect her, but by doing so he’s taking his life into his hands.

Patrick McGoohan, "The Prisoner" (1967).

Like “The Prisoner,” Dr. Kimble’s misadventures are one long story told in multiple episodes. It’s something akin to an hours-long movie and it held the viewing public’s rapt attention for several seasons. The show wrapped at a good place in its run. After all, how long can a fugitive flee without getting caught?

No, it isn’t a private eye show or a police procedural, but “The Fugitive” gets to the heart of noir — loss of identity, alienation from society and the victimhood of the individual who is railroaded into paying for a crime for which he’s innocent. It's nightmarish stuff — the stuff that noir is made of.

 

Touring Scenes of the Crime (Film)

You can still see some of the hauntingly familiar locations where film noir scenes were shot in the 1930s to '50s. For instance, the rooming house at the intersection of Franklin and Ivar (1851 North Ivar Ave.) in Hollywood. Early on in Billy Wilder's masterpiece, "Sunset Boulevard," hapless screenwriter Joe Gillis (William Holden) taps out pages and puffs Luckies at the residence. Gillis, the struggling scribe with a couple of B pictures to his credit, plays gigolo to faded silent-screen legend Norma Desmond (Gloria Swanson). As we all know, things go badly for the writer. But Gillis does end up getting the in-ground swimming pool he always wanted.

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