Scrapped: The Original Opening Sequence of “Sunset Boulevard” was Even Stranger than the Final Cut, and Audiences had a Peculiar Reaction to It

Erich von Stroheim, William Holden, Gloria Swanson,
"Sunset Boulevard" (1950).

Test Audiences Were Stunned, Amused and Confused

Joe Gillis (Holden), a life cut short.

By Paul Parcellin 

At the start of "Sunset Boulevard," hapless screenwriter Joe Gillis (William Holden) floats face-down in a swimming pool with several bullet holes punched into his torso. He’d been the long-term houseguest of deranged former silent screen siren Norma Desmond (Gloria Swanson) until, in a fit of grief and jealous rage, she used him for target practice.

She’d hired Gillis to polish a hopelessly disorganized screenplay written by and for the delusional Norma as a vehicle to reignite her long-dormant career. Of course, things didn’t work out that way. By the film’s end, we learn that Norma’s return to the klieg lights is on permanent hold and she’s about to be hauled off to a sanitarium. Meanwhile, cops are fishing Gillis out of the pool with pruning hooks. So much for Hollywood endings.

For those who’ve never seen the film, that’s hardly giving too much away. Almost everyone has at least heard of the gruesome setup that puts the story in motion. As the film opens, we see the police and a caravan of news reporters speeding down Los Angeles’s Sunset Boulevard toward the scene of the crime as daybreak washes over the City of Angels. Angelenos will immediately sense that this story is fictional – Sunset is all but traffic-free. Even in the early morning hours in 1950, that’s pure poppycock.

Norma Desmond (Swanson)
in a hysterical rage.

But the opening sequence that appears in the final cut wasn’t the first one that director Billy Wilder had in mind. Preview audiences viewed a quite different and even more bizarre opening, and their reaction was not the one Wilder anticipated. 

The sequence in question was quickly re-edited into the version we’re all familiar with. All that remains of the original are a few short clips without sound and some still photos. Consequently, few have ever seen the completed original opening and it appears that no one is sure if copies of the entire sequence still exist.

However, surviving script pages outline the remarkably strange introduction that ended up in the dust bin. It opens with shots of the coroner’s wagon speeding along the streets, delivering the earthly remains of Joe Gillis to the city morgue. 

The body is taken into the sterile facility, toe-tagged, and wheeled into a room temporarily housing other recently deceased unfortunates. But ethereal music fills the air and a strange glow emanates from beneath a bed sheet covering the cold, still dripping wet Gillis. Suddenly, he reanimates, as do his new roommates, who begin to chit-chat among themselves. 

Each has a tale of woe about the circumstances leading up to their demise – a truck crash here, an accidental drowning there. Gillis is a bit of a curiosity to the others due to his Hollywood connections and because he was murdered. So, he begins telling his story, and thus, narrating the rest of the movie from beyond the grave, or in this case, the slab.

Preview audiences in Evanston, Illinois, and Poughkeepsie and Great Neck, N.Y., laughed at the morgue sequence and were unsure whether the film was a comedy or drama.

Enroute to the city morgue.

After the opening credits, when the story moved down Sunset Boulevard and into the L.A. County Morgue, spectators were stunned. Years later Wilder recalled, “When the morgue label was tied on Mr. Holden’s toe, they started to scream with laughter. I walked out of the preview, very depressed.”

The revised cut shows the arrival of police and reporters. Next, we’re assaulted by a complex and eerie view of the corpse that appears to be filmed from the bottom of the pool. From our vantage point, we look up at Gillis and see his lifeless face. The cops are poolside, looking down at the dead man and they seem to be looking down at us, too, as we gaze upward from the depths of Gillis’s watery grave.

Getting that one shot took a good deal of work and planning. First, since there was no swimming pool at the location, Paramount had to dig one. After much experimentation, art director John Meehan set up the shot. At the bottom of a portable process tank, he placed an eight-by-six-foot dance rehearsal mirror.

 After sinking the tank to the bottom of the pool, he placed a muslin canopy behind the police and news photographers, which, shot in black and white, would mimic the dawn sky. With those elements in place, cinematographer John F. Seitz could light the scene effectively in a short time. The camera was set up alongside the pool and Seitz pointed it down at the mirror on the bottom of the tank and filmed Holden’s bobbing reflection. 

According to Meehan, the shot “turned out to be a simple, inexpensive way to get through-water or underwater shots” by removing the need to use expensive underwater equipment. Meehan noted that the water had to be well filtered for clarity and kept at a low temperature of about 40 degrees because at higher temperatures the natural gases that build up in water would cut down on light transmission.

It’s unclear, however, how long Holden, face down in the frigid water, had to keep his eyes open and how he managed to stave off hypothermia.

A grim end for Gillis.

Despite the efforts to smooth over the original segment’s jagged edges and tone down its comedic content, the revised opening still caused a stir. In Hollywood, Paramount arranged a private screening for the various studio heads and specially invited guests. 

While many were appreciative of the film, MGM studio boss Louis B. Mayer was incensed by the cheeky sendup of Tinsel Town. He allegedly shouted at Wilder, “You bastard! You have disgraced the industry that made and fed you.” The outraged movie mogul tried to buy the film so that he could bury it. Fortunately, he failed to do so.

Critical response was positive and box office receipts were good, making “Sunset Boulevard” an undisputed hit. But Gillis’s snappy, matter-of-fact voice-over narration, a sardonic mix of blunt fact, barely restrained venom, and self-deprecation didn’t sit well with all reviewers. 

Thomas M. Pryor wrote for The New York Times that the plot device of using the dead Joe Gillis as narrator was “completely unworthy of Brackett and Wilder, but happily it does not interfere with the success of ‘Sunset Boulevard’.” Taking a more hostile tone, The New Yorker described the film as “a pretentious slice of Roquefort,” containing only “the germ of a good idea.”

According to Sam Staggs in his book Close-Up on Sunset Boulevard, no audience has seen the morgue sequence since 1949, although Wilder did save the footage.

When Sherry Lansing, head of Paramount, approached Wilder about including the deleted sequence as an addendum to the DVD version of “Sunset Boulevard,” he refused. Although Wilder sometimes claimed to hold the missing sequence, he told director Cameron Crowe, “I don’t know who has it now.”

This article was originally published in the Dec. 2023 issue of The Dark Pages. Check out The Dark Pages newsletter at: www.allthatnoir.com/newsletter/

An American Story: Murder In the Living Room

Left: Gloria Swanson, William Holden, "Sunset Blvd. (1950)
Center: Gene Nelson, Phyllis Kirk, Sterling Hayden, "Crime Wave" (1953)
Right: David Janssen, "The Fugitive" (1963).

By Paul Parcellin

The first time I saw a film noir I didn’t know what I was watching. Sure, I could tell that it was a crime film, a detective story, a mystery, but no one I knew called those movies “film noir.” The term did exist back then, but it was used by French critics, vintage film fans and the literati. To me, they were just movies. 

I didn’t see noir in an art house theater, either. These black and white prints were shown on television — “Dialing for Dollars,” if you want to be specific. It was a weekday afternoon broadcast in my berg and on any given day you might see a war picture, a western or a romance. Sometimes you got straight-ahead crime and gangster films, and those were the ones I liked best.

The show’s gimmick was a cash jackpot that lucky viewers could win. During breaks for station identification the host picked a random number out of the phonebook and dialed it. If he reached someone — usually no one picked up the phone on the other end — and they knew how much money was in the jackpot they’d win the cash. It was often a measly amount of dough, around 25 bucks or so and hardly anyone ever won.

If you could put up with commercial breaks and station identification you could see scratchy prints of old movies, and that’s where my film education began.

If you were lucky you might see William Holden’s car get a blowout with automobile repo men in hot pursuit. Holden ditches them by turning into a stranger’s driveway. He thinks he’s in the clear but his troubles are just beginning (“Sunset Blvd.” 1950).

Then there was Sterling Hayden as Det. Lt. Simms, chewing on endless numbers of toothpicks, one after another, as he sweats down suspects in L.A.P.D. headquarters. A compulsive smoker, Simms got the bum news from his doctor: Drop the coffin nails. So he chews toothpicks instead, hundreds and hundreds of them (“Crime Wave” 1953). Incidentally, Lt. Simms was James Ellroy’s inspiration for L.A.P.D. Det. Bud White in “L.A. Confidential” and other crime novels he authored.

Even though I didn’t see any connection between these films, it was clear to my youthful eyes that there was something different here. They weren’t like the spoon-fed pablum that was going out over the airwaves. The stories were darker, the characters were more desperate — these movies seemed to create an alternative universe where all hope goes to die. I was intrigued.

Gloria Swanson, "Sunset Blvd." (1950).

My afternoon movie oasis showed other noir titles, the details of which are blurred by the passage of time. Of course, I had no way of knowing that I’d be seeing those films again one day, except in later years there were crystal clear restored prints. And they’d be shown in theaters with large screens and good sound systems. Hell, you could even own a copy that you could watch at your leisure. But that was a number of years off.

In that pre-Internet era, “Dialing for Dollars” was our YouTube and Archive.org, offering an opportunity to see films that weren’t being show in many movie houses, certainly not in my town. But all was not lost. 

Little did I realize that a lot of the prime time TV shows, some dating back to the 1950s, were short noir movies with dozens of episodes each season.

When noir’s classic period peaked near the end of the 1950s, and fewer noir titles were shown in theaters, radio and television had already absorbed the genre and was broadcasting noir influenced shows with dark themes, intricate plots and moody cinematography. Notable examples include “Dragnet" (1951-’59) a pioneering police procedural series that showcased gritty urban landscapes and complex investigations. It helped set the tone for future TV crime dramas. Also influential was "The Twilight Zone” (1959-’64) and “The Outer
Limits” (1963-’65), both of which skillfully blended science fiction with elements of noir, creating thought-provoking narratives that reflected the moral ambiguity often found in noir. 

Jack Webb, "Dragnet" (1951-'59)

Other early TV shows that contributed to the evolution of storytelling by incorporating the shadows and mysteries of film noir include: “Johnny Staccato,” “The Man With a Camera,” 
“77 Sunset Strip,” “Naked City” and “The Untouchables.” Yes, this is nothing like a complete list of noir-influenced TV. Tons more were broadcast, not to mention the noir influenced episodes of anthology series that broadcast various kinds of stories including noir-like faire. Like early soap operas, these anthologies were broadcast live and so viewers were treated to the occasional boom microphone swooping into the picture and corpses that awoke from the dead and walked off camera.

But getting back to the weekly shows captured on film, one noir-laced series, “The Fugitive” (1963-’67), caught the viewing public’s attention and was perhaps the first such network drama that ended with a finale episode that brought the series to a conclusion. 

“The Fugitive” demanded a satisfying denouement. Each chapter of the story seemed to point toward an inevitable outcome and the show delivered on that promise. The last episode was ratings dynamite, with 78 million people tuned in. 

Based on the true story of Dr. Sam Sheppard, who like the fictional character Dr. Richard Kimble (David Janssen), was wrongly convicted of murdering his wife. Sheppard was later acquitted after spending years in prison.

The fictional Dr. Kimble isn’t quite so fortunate. He’s convicted and sentenced to execution. But the train carrying him to the death house goes off the rails and wrecks. Riding with him is Lt. Philip Gerard (Barry Morse), the officer responsible for his arrest. Kimble escapes and stays on the lam for the remainder of the series while Gerard pursues him with the obsessiveness of Capt. Ahab hunting the great whale.

Ed Asner, David Janssen, "The Fugitive" (1963-'67).

Why single out “The Fugitive” among a sizable array of noir-influenced crime shows? With the possible exception of “Run for Your Life” (1965-’68), the story of a terminally ill man who has two years to live, “The Fugitive” may be the most noir of all 1960s American TV shows. Yes, there are other mind-benders, such as the British series “The Prisoner” (1967-’68) that inspired a cult-like legion of fans and became a favorite of stoners everywhere. Like “The Prisoner,” “The Fugitive” considers the plight of a man who has lost his identity. Both tend to land in some tight spots, but for very different reasons. 

As a fugitive from justice, Kimble cannot return to his normal life and must assume false identities, labor at minimum wage jobs and somehow remain invisible as he searches for the man who killed his wife. 

In one shot, foreshadowing the doctor’s unexpected transformation into a drastically different persona, he’s on the train bringing him to his execution and is seated next to the window. A cloud of cigarette smoke swirls around him, adding to the scene’s surreal quality. We see him and his reflection in the glass. The double image is the first indicator that he’s about to experience a split in identity.

He’s transformed into a loner who can never become attached to people or locales. Each day he risks discovery, and discovery means a return trip to the death house. 

Because of his precarious existence, existential dilemmas crop up. In the pilot episode a relationship between himself and a woman (Vera Miles) he meets begins to blossom. She’s married to an abusive man (Brian Keith) whom she’s trying to leave, but he won’t have it. Kimble knows he must protect her, but by doing so he’s taking his life into his hands.

Patrick McGoohan, "The Prisoner" (1967).

Like “The Prisoner,” Dr. Kimble’s misadventures are one long story told in multiple episodes. It’s something akin to an hours-long movie and it held the viewing public’s rapt attention for several seasons. The show wrapped at a good place in its run. After all, how long can a fugitive flee without getting caught?

No, it isn’t a private eye show or a police procedural, but “The Fugitive” gets to the heart of noir — loss of identity, alienation from society and the victimhood of the individual who is railroaded into paying for a crime for which he’s innocent. It's nightmarish stuff — the stuff that noir is made of.

 

When Tinsel Town Turns the Camera on Itself

Rod Steiger, 'The Big Knife' (1955).

Face it, scandals make good news copy and the Los Angeles entertainment industry produces a bumper crop of the stuff that keeps gossip writers in business. 

From Rosco “Fatty” Arbuckle to Harvey Weinstein the press has never been at a loss for words when it comes to movie industry playboys who can’t control their libidos. An occasional murder, drug overdose or sexual assault crops up now and then and the public can’t get enough of the lurid details.

The gossip that follows a large public display of dirty laundry is especially enticing because it puts the Hollywood elite in a harsh spotlight that’s different from the radiant glow of positive press-agent-generated fluff that we normally see.

 With Damien Chazelle’s marathon tribute to decadent early Hollywood, “Babylon,” fresh in our collective memories, it’s a good time to consider some of the movies that Hollywood has made about itself over the years. Some of the best are noirs, or noir influenced, that examine the decadence and depravity of the movie making capital of the world.

‘Sunset Blvd.’ (1950)

William Holden

Films noir that savage the entertainment industry got their start with the granddaddy of Hollywood takedowns, “Sunset Blvd.” Young screenwriter Joe Gillis (William Holden) has hit a career dead end and is about to leave Los Angeles. Broke and unemployed, he meets delusional former silent movie star Norma Desmond (Gloria Swanson) who is self-exiled in her dilapidated mansion and is girding herself for a showbusiness comeback — although the industry wants nothing to do with her. 

“Sunset Blvd.” is a darkly comedic parable of youth obsessed Hollywood, whose older guard preys upon the vitality of the young fresh faces that migrate there with high hopes and naïve understanding of the parasitic society they’ve entered. Norma is a washed-up former star who cannot cope with no longer being the ingénue. She’s hit the half-century mark and there’s no one less wanted than an aging woman in Hollywood.

She latches onto Gillis and puts him to work rewriting a putrid script she scratched out on what we may darkly imagine is parchment made from human tissue. She expects this extravaganza, a retelling of the story of Salome, will be the vehicle for her big-screen comeback. Gillis plays along because he’s at the end of his rope financially and believes he’ll pocket some sorely needed cash. 

But Norma is too sharp for the rookie scribbler. When it finally dawns on him that he has become a fellow inmate in her Gothic nightmare of a home along with her dedicated man servant, Max Von Mayerling (Erich von Stroheim), it’s too late to wriggle free. By the time he gets around to making a run for it, Gillis completes his journey through the depths of Hollywood depravity with an unscheduled dip in Norma’s pool and a couple of slugs of lead in his back. 

‘In a Lonely Place’ (1950) 

Humphrey Bogart

Dixon Steel (Humphrey Bogart) is a former A-list screenwriter whose career tanked. His last hit was before the war. He’s an alcoholic with a hot temper that occasionally flares up into violence. His inner rage, perhaps the result of war related post traumatic stress syndrome, causes him pick fights with the mean-spirited jokers he encounters. 

He gets into a barroom punch-out with a lout who degrades an old, washed up actor who lives from one drink to the next. Turns out the lout is the son of a studio chief, but Steele is far beyond worrying about how the brawl might hurt his career.

Based on the Dorothy B. Hughes novel of the same title, “In a Lonely Place” is a study of Dixon Steele’s insecurities and tendency toward self-sabotage. It’s also an indictment against toxic environments present in the Hollywood studio system. His handlers tolerate Steele’s artistic temperament, all right, and they’d probably be perfectly willing to look the other way and cover up any transgressions. When one of their own uses his star power to take advantage of a woman it’s just business as usual. 

When he brings Mildred Atkinson (Martha Stewart), a naïve coat check girl, to his apartment it’s clear that he’s no predator. She’s going to tell him the plot of a novel he’s supposed to have read so that he can decide whether or not he wants to adapt it to the screen. He changes into a robe to get comfortable, which startles Mildred at first until she realizes that he doesn’t have any hanky-panky in mind. She tells him about the book. But as she describes the plot he realizes that the novel is trash and sends her home in a taxi. 

But after Mildred is discovered strangled and left by the roadside Steele’s world begins to come apart. A few friends have a nagging suspicion that he may have done something terrible. His agent, Mel Lippman (Art Smith), is set with an escape plan to Mexico. We can only wonder how many times he’s helped other clients avoid the consequence for their bad behavior.  

When Steele is identified as a person of interest in the murder investigation we see the paranoid delusions that begin to cloud his brain. There’s no telling what’s liable to send him into a rage and as suspicion begins to coalesce around him his erratic behavior increases. His friends wonder whether or not he killed the young girl, and so do we. 

‘The Big Knife’ (1955)

Ida Lupino, Jack Palance

Charlie Castle (Jack Palance) is a movie star under contract with a major studio and he wishes he wasn’t. He lives in big house and has all of the comforts that a load of cash and celebrity can provide. But the film industry is ruining his life. He’s alienated from his estranged wife, Marion (Ida Lupino), who can’t stand being married to a drunken womanizer who has compromised his ideals. 

Charlie would like to quit the business but the snag is that his melodramatic boss, studio head Stanley Hoff (Rod Steiger), won’t let him off the hook. Charlie’s contract is about to expire and Hoff is determined to make him sign another. 

One of main attractions of “The Big Knife” is the three-ring circus Charlie’s living room becomes when all of the hangers on converge like sharks around a drowning man. Hoff, the lead shark, has a conniption when the Charlie balks at signing a new contract. Steiger’s performance as Hoff is, shall we say, over the top, even for an actor known for occasionally chewing the scenery like a chainsaw. 

“The Big Knife” is the story of a corrupted actor who has sold out to the Hollywood machine, gets caught in its gears and is about to be torn asunder. He’s sacrificed his artistic integrity for the monied life of a film star but it’s an empty existence that’s brought him little happiness. But why does Hoff have so much power over the actor? A dark secret lurks in Charlie’s past and because of it he’s doomed to walk the Hollywood treadmill for eternity. 

In movieland, depravity is contagious, and even a naïve palooka like Charlie can’t help but be drawn into it. It’s easy to become corrupted when everyone around you is ethically bankrupt and willing to cover up your embarrassing and felonious transgressions when you land in hot water. And Charlie is in it up to his neck.

‘Barton Fink’ (1991)

John Turturro 

A noir-tinged comedy set in the 1940s, “Barton Fink” tells the story of the titular character, played exquisitely by John Turturro, an up-and-coming playwright with a politically progressive bent — a thinly veiled stand-in for Clifford Odets. 

His socially aware dramas are taking the New York theater world by a storm. But Fink, irritated by the nitwits and hangers on who plague his existence, has high ideals and an even higher opinion of his own artistic merits. Lured to the West Coast by the promise of piles of cash, he has to twist himself into knots justifying his transition from the stages of Broadway to the backlot of Capitol Pictures, his new employer. 

But move there he does, and from his first day in Los Angeles Fink finds himself in a Kafkaesque nightmare. His hotel is extra creepy, the studio boss Jack Lipnick (Michael Lerner) kills him with spooky kindness, assuring him that the writer is king at Capitol Pictures — a deceptive reading of the facts, if there ever was one. 

His next-door neighbor at the dilapidated Hotel Earle, insurance salesman Charlie Meadows (John Goodman), is a too friendly, in-your-face bumpkin with some peculiar habits. Fink meets one of his idols, author W. P. Mayhew (John Mahoney), a thinly disguised William Faulkner, who, like Fink, has been lured to the shores of “the Great Salt Lake” by the promise of riches.

The darkly humorous conceit that runs throughout “Barton Fink” is that Hollywood is hell. Fink failed to read the sign posted at the gates of the city: “All Hope Abandon, Ye Who Enter Here.” It’s a warning that fools ignore, because, after all, they know better.

‘Hollywood Story’ (1951)

Richard Conte

If “Hollywood Story” has a familiar feel, that’s because it’s is based on the real-life murder of film director William Desmond Taylor (1872–1922), a crime that remains unsolved. 

In this fictionalized account of the Taylor case, New York theatrical director Larry O'Brien (Richard Conte) comes to Hollywood to direct his first picture with longtime pal Sam Collyer (Fred Clark). 

O’Brien’s agent, Mitch Davis (Jim Backus), persuades him to direct a film at a disused movie lot that thrived during the silent film era. The director becomes obsessed with a murder of a silent era director, Franklin Ferrera, that happened on the same movie lot more than 20 years before. 

It’s not of the same caliber as the above-mentioned films, but “Hollywood Story” needs to be added to the list when discussing noir’s cold, hard look at the entertainment industry. Perhaps most significantly, it was directed by B-movie maven William Castle, who produced many thrillers on the cheap and promoted them with gimmicks. 

For his film “Macabre” (1958), he came up with the idea to give every customer a certificate for a $1,000 life insurance policy from Lloyd's of London in case they should die of fright during the film. He stationed nurses in the lobbies with hearses parked outside the theaters.

It may not have been promoted with flashy attention-getting hokum, but “Hollywood Story” is, like other Castle films, a bare-bones production, ginned up with cameos by a number of silent film era actors and a few location shots. He knew how to stretch a production budget dollar. 

After O’Brien decides to do a film about the murder he meets resistance from his producing partner, his agent and the deceased director’s heirs who would rather let the matter rest. But then someone fires a bullet at O’Brien, warning him to drop the film. Of course, he doesn’t, and we’re left guessing the killer’s identity until the conclusion.

A forced happy ending tacked onto “Hollywood Story” no doubt calmed the nerves of studio execs and investors who feared a dark wrap-up would result in thin box office returns. Those concerns were probably unnecessary. Few things are more appealing to B-movie audiences than the sight of a Hollywood meltdown, preferably with a hack screenwriter floating face down in the pool.